Business Code: JD2689
TileWorks Franchise
Floor tile treatment and sealing
Price: $170,000
No Competition! Unique franchise working with state of the art products in the safety industry. Great opportunity for someone to make an excellent return as they grow a business in this lucrative market.
Master Franchises available in the tile treatment area. All States of Australia now selling.
Tileworks is the result of years of experience in the industry combined with a carefully developed program that has seen Tileworks become the market leader in Australasia.
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Franchise at a Glance
| Business Name: |
TileWorks Franchise |
| Key Features: |
You will be the owner of the Tileworks business within your State territory, owning the business outright and operating under a brand license agreement that permits you use of the registered brand. This agreement will entitle you to exclusive use of the Safety Step Tileworks brand within your State territory while not impinging on the complete autonomy of your private business ownership.
Tileworks is the result of years of experience in the industry combined with a carefully developed program that has seen Tileworks become the market leader in Australasia.
That development has given the business and TileWorks Licensees a number of advantages in their target market.
These advantages include:
* Other than the initial license fee paid at the outset, there are no other royalties or ongoing licence charges relating to the Tileworks brand license.
An excellent reputation for quality work and reliable service, and
Recognition by regulatory bodies as the authority in the field of underfoot safety.
Niche Market.
Heavy investment by the Licenser in the industry and total commitment to continued expansion and development.
Assistance from the Licenser to establish yourself in your territory through ongoing support.
No payment to the Licenser for any capital gain made on your business.
You have the ability to substantially grow your business in your territory and appoint franchisees, contractors or through employed staff.
Entry into some largely untapped and growth markets.
Access to top quality expertise and experience.
Ongoing technical and operational advice available on a continued basis.
Low operating costs and a very good profit margin.
Franchise territories will sell for around A$65,000 plus GST. |
| Royalties: |
TBA
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Details |
| Ideal Franchisee: |
Ideal Licensee & Franchisees
Applicants who have strong drive, vision, enthusiasm and a desire to improve their lifestyles and who have a demonstrated ability to manage and grow their own business.
Individuals who are:
Ambitious and not afraid to ask for the business
An individual with good technical ability and an ability to communicate
Adept at building business relationships.
The Franchisee will be responsible for the development of relationships, generating work, organising to get the work done and administering the business on an ongoing basis.
The Licensee will need to be a team builder and leader as to maximise the potential of the business within the territory he will need to recruit good assistance. This assistance may be all of or a mix of the following, sub-franchisees, direct employed staff or independent contractors offering Tileworks products through their established marketing channels.
The type of attributes which make an ideal Licensee will include the following:
Physical fitness and happy to do physical work when necessary.
Be able to sell oneself and negotiate with prospective customers.
Be presented smartly.
Emotionally stable and have the ability to overcome setbacks.
Have an open mind and able to willingly take and accept advice.
Have a high level of energy and a strong desire to achieve results.
Be financially stable and able to afford the business.
Have, or be able to procure a suitable vehicle and computer.
Be able to develop practical and effective solutions to issues.
Have the ability to adhere to proven methods without wishing to continually redefine the issues or processes.
Be able to plan and think strategically about the business.
Be able to understand and desire profitability.
Be interested in meeting people and be part of the community.
Be confident in a social environment.
Are self-motivated and a self-starter.
Have the ability to work constantly and accurately without supervision.
Have the ability to effectively recruit, manage and motivate staff members.
Be willing to work hard and focus on performance.
Understand basic computer technology or be willing and have the ability to learn.
The ability to make use of financial information and analyse own financial situation.
Age and gender are of little consideration.
All of the above is a cross section profile of the ideal Licensee and Franchisee and of course with assistance from the Company every effort will need to be made to ensure success.
The main attribute we are looking for, apart from the financial capability to purchase a State licence, is the desire and determination to own and operate what will ultimately be a very strong business. |
| Area: |
NSW |
| Notes on Cost: |
The cost of a master Licence varies according to the State under consideration.
NSW is for sale at $170K
This includes:
Licence Fee, Cost of Vehicle and Initial Stock.
Working capital requirements on top of that would depend on how quickly the master gets the business going. However it may take up to twelve months to break-even.
Vic and Queensland $135K,
Western Australia $120K and
South Australia $100K.
Tileworks franchises would sell for $65K plus GST to include a vehicle and starting stock. This fee would be split 80/20 in favour of the master.
Initial training costs are allowed for within the purchase price at the franchise master and the franchisee level.
STOCK NEEDED:
Regularly sold standard product lines should be readily available to customers from your inventory. In the early stages of your business this need not be a large stock holding but as your business grows you will need to hold stock appropriate to your client base. The value of this stock will vary between territories and is best calculated from your business plan.
Most TileWorks products are sold as concentrates to the TileWorks franchisee so relatively small quantities go a long way. Some of these liquid chemicals are classed as dangerous goods so need to be located in a secure facility and in accordance with all local ordinances.
Safety Step International will warehouse a stock inventory on-shore in Australia. This will allow for fast delivery to the franchise operators and alleviate the need for franchisees to hold large amounts of stock. A stock holding of around $10,000 would be adequate initially and this is on top of the purchase price.
VEHICLE REQUIREMENTS:
Assuming the master will be operating at tileworks business from the start, they will be required to have their own late model vehicle and sign writing is mandatory. If the Franchisee intends undertaking the applications or contracting activities with direct employed staff then a commercial vehicle such as a van would be also be required. Other vehicle requirements will depend upon the business structure you elect to put in place. Minimum requirement for a contractor is a late model station wagon. |
| Franchisor Financial: |
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| Earnings Information: |
TileWorks will provide whatever relevant historical financial data on past or existing operations to assist you with your own market investigations and realistic business planning.
TileWorks will also provide detailed information on charges and other rates to allow you to build business plans based on reliable date. Your own market research and business experience will also be a valuable guide. We strongly urge you to take professional advice in this area.
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| How to Buy: |
Once a prospect has indicated an interest in the Tileworks master Licensee there will be an interview with the BCI representative. If the prospect appears suitable, a further interview with the Licensor will be arranged. |
| Royalties: |
TBA
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| Working Capital Required: |
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| Training and Support: |
Once a Licensee is appointed, they will be expected to start doing the work and then go out and start recruiting franchisees.
Each Licensee may initially be trained in Auckland New Zealand (or at any other place nominated by the Licensor) and thereafter on the job in the territory. The Licensee will be trained in all aspects of the business including all administrative, marketing and manual tasks.
Since it is anticipated that most Licensees will not be doing the actual hands-on application and installation work beyond the initial start-up stage, a second person should be nominated to also attend this training to learn theses aspects of the business.
Training will encompass all technical matters relating to products, administrative training, sales and marketing training and use of custom designed software.
FRANCHISEE MARKETING SUPPORT
Once your franchisee(s) are on board, trained and operating, they are going to need adequate marketing support to sustain and grow their businesses. You will undoubtedly want to stamp your business style on this aspect of the Tileworks operation, however we support you by providing a few essential basics.
1. Safety Step Tileworks Website
a. At www.safetysteptileworks.com you will find our international website promoting all of the Tileworks products. We host and maintain this site on your behalf and welcome your input and suggestions with regard updation.
b. To assist with the cost of hosting and upgrading the website an annual fee of $900 per State territory applies.
2. Price List
a. We will provide you with a price list for your initial start-up operations. It will show the prices that Safety Step has found to be well accepted in the marketplace however it will be your own commercial decision at to the final pricing structures you adopt.
b. Prices of raw ingredients and materials will be supplied as is possible.
3. Tile Shop Retail Brochure
a. A soft copy file of our well proven tile shop brochure will be provided so that you can have it printed locally. This has proven to be an important work generator for anti-slip treatment work. It is anticipated that other co-operatively generated brochures will evolve as the Australian network establishes.
4. Direct Marketing Material.
a.You will be provided with soft copy e-mailable technical information bulletins used to promote the Tileworks business into tile retail outlets, architects and specifiers.
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| Access to Franchisees: |
Buyers would be able to access Steve Quinn, the Licensor who is available from July 2007 onwards. He is operating the business in New Zealand and is a valuable resource for prospective Licensees. Also there are interviews online with operators currently working within the Tileworks system. |
| Business Established: |
The principals of Tileworks have now been trading in the underfoot safety and pedestrian movement sector for more than fourteen years. The current managing director, Mr Steve Quinn, is the original founder of the company and has overseen growth that now sees Tileworks operating in seven countries with manufacturing facilities in both New Zealand and Australia.
Tileworks was initially conceived by Steve to meet an emerging underfoot safety market he recognised as under supplied and poorly understood. It is a wholly New Zealand innovated and owned company but now with joint venture partners emerging around the world. Growing from very small beginnings with only two people and an initial offering of only a few specialist products, the company has been carefully developed into a complete manufacturing and marketing unit offering a very wide and effective range of products and services.
TileWorks was first launched in New Zealand in 2004 and since this time has proved to be a very successful franchise business throughout New Zealand.
Steve Quinn, the managing director of Tileworks has prior senior managerial experience in both the commercial cleaning and the construction industries spanning some 10 years with a further 10 years experience in international safety product development. He is often called upon to advise in a consultancy capacity on matters relating to underfoot floor safety and general floor care. The company has specialised equipment to test flooring materials to meet the anti-slip requirements and building codes. This knowledge has led to his involvement at regulatory authority level including participation on Australasian committees forming national standards.
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| Company Outlets: |
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| Franchised Outlets: |
There are numerous franchisees, based throughout New Zealand. |
| Franchise Established: |
Tileworks was first established in NZ in 2002. |
| Franchise Territory: |
A Master Licensee will be granted a territory being their State. Then it will be up to the master to recruit franchisees who will be given territories according to scientific planning already undertaken by the Tileworks.
As an example Sydney, Newcastle and Wollongong have been broken up into 21 territories, with each territory having approximately 220,000 population. This franchise will do better in an area with higher household income. Each territory has been adjusted for income so as to bring about a result where each franchise territory within the Sydney Newcastle and Wolllongong area has approximately the same potential as any other.
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| Bank Accreditation: |
There are no arrangements in place for bank accreditation in Australia. |
| Comments: |
The Market Place
In most developed countries the accident statistics for injuries caused through slipping and falling are remarkably consistent and typically show that the greatest single cause of injury accident is in fact caused by slipping and falling on quite ordinary floor surfaces.
In Australia the cost to employers and to the nation of such injury accidents is estimated to exceed 3 billion dollars each year and is greater than any other single cause of accident injury. In fact statistics show that 65% of all reported public liability accidents are preventable slip and fall accidents and of those claims at least 86% of all falls have extrinsic causes that are preventable.
These accidents occur under very ordinary circumstances on very ordinary floors and do not discriminate between young or old, male and female. They occur at home, at work, at school, and in public places everywhere.
Certainly in the home environment and in the retail and commercial sectors, a principal cause of slip and fall accidents is wet, smooth and slippery tiled or concrete floors. TileWorks has developed a highly effective range of anti-slip solutions that alleviates risk in almost all of these situations.
Rather than offer one fix-all product as is the case with some companies, TileWorks has worked hands-on in the market to understand the complex and diverse nature of these problems and then develop a range of sensible, practical and highly effective solutions. These include proprietary chemical anti-slip solutions that create a highly effective yet discreet anti-slip character on glazed and unglazed tiles, marble tiles and laid concrete floors.
Additionally, TileWorks can offer surface mounted abrasive products where appropriate.
Changing design trends and lowered material costs has encouraged the widespread use of hard surface floor surfaces such as ceramic and porcelain tile, natural stone, terracotta, polished and plain concrete, brickwork and pavers. These floor surfaces, both with new and existing floors, usually require specialised sealing to protect their beauty and character and careful cleaning to remove construction soiling or to recover the original qualities. This work is typically well outside the capabilities handymen, usually beyond the scope of commercial cleaners and not often catered for by specialist companies but does fall well within the operations of TileWorks. Most often cleaning and sealing operations are required as a companion solution and can represent very solid repeat business. All of these operations are very specialised and commonly it is hard to locate providers so typically they command high returns to operators with hourly rates as high as 5 to 10 times that of accepted tradesmans rates.
A range of ready to use branded retail floor maintenance products also feature in the product range and present a further value add opportunity to the Master Franchisee.
Graffiti is an unstoppable scourge on the landscape and features in almost every location in every town and city. The prevention and removal of graffiti is a constant and expensive issue for property owners and territorial authorities. Sealing of vertical surfaces to facilitate the easy removal of graffiti is a small step from the sealing of horizontal floor surfaces to prevent staining and marking, so graffiti protection and removal systems fit extremely well with the TileWorks business and represent a high earning and repeat business opportunity. TileWorks has cutting edge technology in anti-graffiti sealers for stone, concrete and painted surfaces that work in conjunction with excellent graffiti removal solutions.
Tileworks is now moving to build on current success with the TileWorks business in New Zealand and expand through placement of Master Licensees in all States of Australia.
SUMMARY
Included in the Tileworks package is:
* An agreement to exclusive State wide use of the brand.
* Recipes and make instructions for anti-slip treatments.
* Recipes and make instructions for maintenance cleaners.
* Artwork for product labels
* Direct access to the supply of surface sealers
* Direct access to the supply of anti-slip coatings materials.
* A franchise recruitment and compliance guide.
* A franchise snapshot document and full franchise overview.
* An excel earning calculator for financial planning.
* A full franchise territory plan for the state.
* A blank disclosure document.
* A draft franchise agreement.
* An intellectual property license agreement.
* A blank form confidentiality agreement.
* Sales manual and web based business manual.
* Operations manual
* Technical manual.
* Access to an operating website.
* A price list.
* Soft copy brochure file.
* E-mailable direct marketing bulletins.
* Initial training in applications and processes.
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____________________________________Disclaimer____________________________________
“The above information has been furnished to us by the Vendor. We have not verified whether or not the information is accurate and do not have any belief one way or the other in its accuracy. We do not accept any responsibility to any person for its accuracy and do no more than pass it on. All interested parties should make their own inquiries in order to determine whether or not this information is in fact accurate.” |
